A lot of marketers swear by content marketing, a form of online advertising that is focused on generating content for your website. Now, you may be wondering what’s the difference between content marketing and article marketing?
Content marketing involves creating content in order to increase traffic to your website. Article marketing involves submitting content to directories where potential readers can find and read your articles.
How can you differentiate between the two forms of marketing? In order to make this determination, it is important to understand what happens when you write articles.
When you are creating an article, you want to get your reader’s attention immediately by offering something they want to read about. You want to grab their attention before they have time to move on to the next page on your site. Although some people enjoy reading, most people don’t want to read. When you write an article, you must do one of two things: get your reader’s attention or keep the reader interested in what you have to say!
Writing text for content marketing can be frustrating if you’re not using your text as an opportunity to market. In order to get your reader’s attention and retain that interest, you have to write to a certain audience. You can’t expect to get the same response as if you wrote high quality articles to promote your business. And you’ll not have the traffic that you will need to get a big profit.
The only way you will get more traffic is if you drive your readers to your own website. If you don’t use your content marketing efforts to drive visitors to your website, you’re wasting your time.
Unfortunately, many people make the mistake of thinking that they will find traffic on the Internet with just writing articles. To get the kind of traffic you need, you have to combine your content marketing efforts with a very effective Internet marketing campaign.
The right mix of a paid Internet marketing campaign combined with writing articles is one of the most powerful ways to increase your website’s visibility. Using Google AdWords, you can easily drive the traffic you need to drive your site to the top of the search engines.
When you’re writing articles, you have to decide how to build a relationship with your reader. For example, if you’re writing about getting traffic to your website, you might consider answering their questions and explaining why your site is helpful.
After you have built a good relationship with your reader, it will be easier to produce content that will build their trust and loyalty. So if you’re using either form of marketing, the best thing you can do is combine them to produce the results you’re looking for.